Does Keyword Density Matters ? What is the Ideal Keyword Density For better SEO performance ? How Much Keyword Density is enough ?
First of all its vital to clear the definition of Keyword density. Keyword density is the percentage of times a keyword/phrase is repeated in any webpage compared to the total words in the page. It is keyword density ,which shows exactly about what your article is.
In the early days of Search Engines ( 1990 ), keywords density was the main factor for rankings. One of the webmaster detected it and implemented it. Then it become viral and search engines started to make it a minor factor for SERP rankings. High keyword density is called Keyword Stuffing which may lead your website to get penalized.
What is the Ideal Keyword Density For Better SEO ?
Every webmaster wants to achieve presence in the search engines. Previously it was easy to get top rankings because of Stuffing but now a days a lot of blogs/websites are rising daily. And Search Engines are generating a lot of new algorithms to refine the search results. But still the keyword density is one of the main factor of On Page SEO and can’t be ignored.
So How much Keyword Density is ideal For better SEO Performance ? I have asked this question several times during the Google Plus Hangouts. So this article is the combination of answers I got and my experience with Keyword Density. Many SEO Experts says that Keyword density between 2-3% is best for SEO Purpose. Using more keywords on a webpage may be taken as spam.
According to Webmasters/My Blogging Mates :- I discussed about Keyword density a lot of times. Nearly everyone says that Keyword density between 2-4% is enough. It depends on website niche too. But I think they aren’t saying on their experience. They are just saying it on the basis of articles they read about Keyword Density and SEO. Well, I am not saying they are wrong but they may be ! SEO is all about experiments , you shouldn’t believe on any facts without implementing it and seeing the results.
From My Experience :- I never accept the SEO facts without implementing them on my blogs. However I doesn’t try any of them on Technoupdates. Here I just write for my readers , not for Search Engines. But I have other blogs for such an experiments. I personally recommend Keyword Density up to 5%. But my recommendation is based on my experience.
I tried High Keyword Density on 2 of my blogs. In every article of those blogs , Keyword density was 7-12 %. First 100 Words of the articles, were having 50% Keyword Density. Means If I wrote 30 words in the first paragraph, then 15 of them were various related keywords. While the remaining paragraphs were having only 3-4% of keywords density. However both were all about Indian Traffic but I was able to get #1 Rankings and nearly 6K+ Daily Visitors per blog after 600-700 small,copied and nonsense articles ( Full of Keywords ).
What Big Guns Says About Keyword Density
Matt Cutts : Hope you have already heard the name of that guy. Matt Cutts says that it doesn’t matters. You should use the keywords just to make the sense and to clear the concept. But I never cared about what Matt says. Have A view on Google Webmaster Central Video , What Matt Cutts thinks about Keyword Density :
Rand Fishkin :- Well, I always follow SEOmoz but as earlier stated that I don’t blindly believe in any tips without implementing them. Rand says that Search Engines doesn’t use Keyword Density factor for rankings. I think that’s my experiment with my blogs which is not letting me to believe in the view of Rand Fishkin about keyword density.
But he completely doesn’t denies it. According to his OnPage SEO Guide, we must use keywords in the starting of paragraph and then somewhere in the article. So if we used keyword placement according to his guide , then won’t be there any percentage of keyword Density ?
Aaron Wall :- That’s another great expert whom I follow. According to Aaron ‘Keyword Density is an Over rated Concept’. He says it matters but should make a sense. And the article shouldn’t look like the robot made.
Bill Slawski :- Finally one expert is having same view as me :D . He says that Keyword Density is a legend and will always carry its SEO importance.
Kevin Heisler :- I found one more supporter here. Kevin says that 2.5% Keyword Density is always good. No matter on what topic you are writing, but it will have a specific keyword density for any given keyword.
Brian Clark :-
As far as I’m concerned for Google keyword density is a non-factor. I’m not saying the algorithms don’t take it into account at all, but I am saying it’s a bit fruitless to even worry about.Keyword frequency matters to a certain degree, one would think. If your keywords and a few choice synonyms didn’t show up naturally in the body text, you’re probably not covering the topic all that well.
Final Words From me About Keyword Density
You can see nearly every expert above says that it doesn’t matters. They are not giving any exact percentage but they are forcing to say that it should look natural. According to them your keywords should be present in the article and should make a sense. So they all are in the favor of 1-1.5% keyword density.
But I am still in the favor of Keyword Density more then 3% . If you want to build a brand then don’t write to get traffic, just write to get reader’s attention. As I have seen effect of Keyword Density , So I will say its a ranking factor ( At least for my blog network ). Google changes its ranking algorithms on regular basis. May be keyword density is added as a main factor by them now ( May be ).
I don’t know you agree with me or not. But I have seen its effect and having a list of 5+ Active blogs which are having keyword density up to 20% in their articles and ranking on first page. Well I don’t recommend so high density ( 10+ ) but don’t forget its importance while writing an article. I think I have clear my concept about the density of keyword. Its time to hear from you. What are your views about Keyword Density ?